February 20th, 2012
The LMFF National Designer Award finalists have been announced and out of the five, four of them are Alice designers! Featuring Melbourne label above., and fresh off the plane home from New York City Magdalena Velevska, Christopher Esber and recent SOYA Award winner Michael lo Sordo. Way to go, team!

above.

Christopher Esber
Michael lo Sordo
Magdalena Velevska
Tags: above., Christopher Esber, Magdalena Velevska, Michael Lo Sordo
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February 13th, 2012
Progress update! The talented two at Edwards Moore have implemented the next phase of construction, cutting and staining the central fixture and highlight of the new Alice store, the staircase.



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February 8th, 2012
Alice Euphemia is empty and ready for her makeover! Here is the first lot of ‘progress pics’…




More than a Shopgirl… Bern and Anna and some fashion victims
Stay tuned for the next installation… Of the installation!
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February 3rd, 2012
That’s right… Alice Euphemia has closed it’s doors for a much anticipated makeover. We will re-open bigger and better than ever at the beginning of March. Of course, we will miss you all. Keep up to date with Alice via our Facebook and Twitter pages until then. We will also be checking emails intermittently so don’t hesitate to drop us a line if you need to – cathedral@aliceeuphemia.com.
Goodbye old Alice…

Bring on the new!
AE x
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February 3rd, 2012
KANYE WEST SHOPPED AT ALICE EUPHEMIA!
It’s true… Yeezy’s visit got alot of mentions online including Pedestrian and Style Melbourne, but the biggest reaction was via our Facebook and Twitter pages. This snappy Shopgirl had no idea how one little photo could go so viral!
Touch the Emma Mulholland backpack, Yeezy… Buy, buy…
Peeping some Arnsdorf …
And some more…
Kanye strolled on in with his bodyguard and entourage, purchased the above mentioned Emma Mulholland digi-print backpack (which he said he was going to “reference”… Hmm…) and some Dani M jewels. OH, he left the Shopgirls and some very surprised shoppers speechless.

Please come again!
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January 12th, 2012
Starts next Thursday 19th January at 9am, it’s going to be the biggest ever, a record breaker! New labels are being added to the line up daily… Keep checking our Facebook and Twitter for sneaky sale snaps prior to the big opening. Spread the word!
Tags: Sale
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January 10th, 2012
THIS, now this will be fun! Make sure you check it out and even participate in one of the workshops. Winter is just around the corner and everybody needs a hobby…
![redraftpurple[1]](http://blog.aliceeuphemia.com/wp-content/uploads/redraftpurple1-724x1024.jpg)
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December 20th, 2011
A great shoot in the current issue of Madison magazine featuring 2 by Lyn & Tony (and Romance was Born too!)


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Tags: 2 by Lyn & Tony, Jewellery
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December 14th, 2011
How proud are we? A whopping nine of our Alice labels are in the 2011 Qantas SOYA awards. The lucky winner will get a return flight to the UK, entry to London Fashion Week, eight nights accommodation in London and $5,000 cold hard cash. Don’t ask us to pick our fave as we think they all deserve to win, but make sure you make your vote count!
Nyssa Marrow from above.
Michael lo Sordo
Francis Leon
Ellison
Thursday Sunday
Kahlo
The Eleventh Hour
Dress Up
Emma Mulholland
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December 9th, 2011
That’s right… Limited edition silk scarves are en route as we speak. Bright, bold, baby and big – they get the star approval from Anna from Romance was Born, her biggest fan (after Victoria of course).

The scarves come in three sizes and a wide array of Jenny’s prints, here’s a little preview…

Black Opal Baby Bias $175

Nature of Oz 1m x 1m Square $425
Waratah 56cm x 56cm Baby Square $155
We’re very much looking forward to a Summer sashaying around the shop in these!
Tags: Jenny Kee
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